What we're working on
We're early, and we'd rather not tease products we can't yet stand behind. So here is what we're actually thinking about — three themes we keep returning to, and the reason we think they belong together.
The common thread
They look like three unrelated things. We think they're the same problem wearing different clothes.
These are the areas where the stakes are highest, the data is most personal, and today's artificial intelligence is built for institutions first — for advisors, ad platforms and publishers — with everyone else handed a clumsier version of the same tools. That is the pattern we want to push against, in each of them.
If there's a single question underneath all three, it is this: what would it look like to build for the person in front of you, and for no one else?
What we're exploring
Finances are one of the few things most people are left to figure out alone, with tools built for those who already understand them. We're interested in clarity and control for the person who has neither — not in selling anyone anything.
ExploringThe relationships that matter are usually the smallest circles — the handful of people you'd call first. We're interested in tools that strengthen those bonds without turning them into a feed, a metric, or content.
ExploringFollowing the world today means handing your attention to systems optimised for keeping it. We're interested in ways to stay genuinely informed that respect your time, and don't decide for you what matters.
ExploringBeing honest
Nothing here is a commitment to ship, and the shape of each may change as we learn. If one of them speaks to you — as someone who'd use it, someone who'd build it with us, or someone who thinks we've got it wrong — we'd like to hear from you.